pinterest & instagram tips

Posted on: Friday, March 6, 2015

pinterest and instagram tips

so i don’t talk about work all that much on my blog, but had some work-related info i thought was worth sharing! one of my favorite things about my new{ish} job at piqora is the opportunity to speak at different events and share with people actionable tips and insights on visual content marketing, primarily on instagram and pinterest.

wanted to make sure i shared more broadly a presentation i created/shared at a recent social media summit sharing quick tips for winning on pinterest and instagram since i know lots of people have questions about both platforms and are looking to improve! i’ve included some of the tips below as well:

pinterest tips:
1. before you do anything and just share, share, share on pinterest, it’s important to take a step back and see what is working for you. what’s resonating with your audience? what types of pins do they WANT to see and what are they repinning? content insight is key before publishing.
2. integrate rich pins! rich pins are pins with additional info behind them like pricing/availability for product rich pins and a geo-tag location for place rich pins. an example to look at for a place rich pin is my sf adventures pinterest board!
3. have a board strategy; it’s totally okay to post products on pinterest, just mix them in with lifestyle images. also, avoid cutesy board titles and instead, think about what pinners are searching for and name your boards accordingly.
4. press that pin it button more! if a brand or friend posted 10 instagram photos in one day, i would immediately unfollow. pinterest is different and people don’t get annoyed/overwhelmed by lots of content. keep pressing pin it!

instagram tips:
1. #hashtag tracking and strategy is key. quick tip: 7 hashtags is the magic number of hashtags for maximum engagement on instagram. i know it seems like a lot, but the numbers don’t lie!
2. rather than stress and worry about your follower count, measure your success and influence by looking at your likes and comments. is that number increasing over time? if so, you’re probably doing something right!
3. instagram contests are fun for your followers and can lead to some killer results, whether you’re looking to grow followers, increase engagement or get user-generated content to re-share from your followers.
4. if you have an e-commerce aspect to your blog/business, use instagram to drive revenue. you can find more info out about this on the piqora website.

definitely recommend checking out the full presentation {here!} because it shares more in-depth info and strategy/insight from awesome brands like green wedding shoes, bando and the glitter guide. here’s a similar presentation that i shared at alt summit about measuring influence on instagram. have a great day!



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